The William Smith College basketball team will host Union College at 6 p.m. on Friday, Feb. 19 in the Play 4Kay game. The annual, nationwide event raises awareness and financial support for the fight against breast cancer.
 
The Play 4Kay initiative grew out of the Women's Basketball Coaches Association's efforts to raise awareness and money for the fight against women's cancers. Coach Kay Yow, former N.C. State University head women's basketball coach, was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease.
 
William Smith will wear pink shooting jerseys during warmups and pink socks throughout the game and fans are encouraged to wear pink as well. Admission to the game is free, but fans can make a donation that will be presented to the local breast cancer charity, Embrace Your Sisters.
 
Throughout the year, the Heron Athletic Department raises funds for Embrace Your Sisters through a variety of events including the department's Blue Jean Fridays and pink t-shirt sales. Embrace Your Sisters is a local, non-profit organization providing emergency financial assistance and support to people with breast cancer in the Finger Lakes Region.
 
The game will mark the end of the regular season for William Smith. The Herons are 10-12 overall and 8-6 in Liberty League play entering tomorrow's conference game at RIT. William Smith is currently tied for the fourth and final spot in the league championship tournament.
 
Union is 15-7 overall, 9-5 in conference play. The Dutchwomen defeated the Herons 59-43 in Schenectady last month. Abby Katz paced Union with a game-high 16 points, while Melanie Patterson scored 11 points to lead William Smith.
 
The game will be broadcast live on WHWS-FM (105.7). Fans can also follow the game online with All-Access Video and Live Stats.